Archive for January, 2008

Real Estate Marketing Strategies: 7 Tips to Thrive in Today’s Market

Thursday, January 31st, 2008


 

In today’s changing market, many real estate agents are wondering what to do. Some have gone through a cycle of shock, disappointment, fear, and now confusion. What seemed to work in yesterday’s marketplace isn’t working today, so what to do?

The truth is that there are many opportunities in today’s market for success. This article will give you 7 tips to thrive in today’s market.

Tip 1: Listen to the media with discernment

As you know, the media likes to paint a negative spin on everything to get more sales. There’s a saying, “If it bleeds, it reads.” Lately you’ve been hearing a lot of scare tactics from the media. When you’re buying into the ideas that are presented, notice how you feel. Do you feel motivated and raring to go?

No, you probably feel demoralized, unmotivated, and downright scared. Guess what? As you feel these feelings, you are radiating energy to prospective clients that stop them from wanting to move forward. “Whatever you give out comes back to you multiplied.”

That might explain why your phone isn’t ringing.

Tip 2: Look at the facts

The economic forecast is actually quite different than what the media is spinning. Here’s what you need to know to get you motivated, and in action:

  • interest rates are still at an all-time low
  • we’ve gone through the worst of the dip
  • indications are that prices will start to rise

In other words, the worst part is over, and you can start to sell houses again.

Tip 3: Put up boundaries on negativity in your environment

You probably know what environment I’m talking about. I’m talking about being around other real estate agents.

Many of the clients that I’m currently coaching are busy creating a positive mindset. How do they do it?

They tell me, “I don’t hang out with real estate agents who are negative. I would rather write in my own car than hear the negative buzz.”

Well done, I say. Don’t let anyone rain on your parade.

Tip 4: Monitor your own self talk

No one knows how to create negative chatter in your mind more than you do. With the flip of a switch, you can turn off negative self talk and give yourself positive and encouraging self talk.

Here’s how you can spot negative self talk. It will sound something like:

“I don’t know if I can succeed in today’s market.”

“I don’t know if there’s enough business to go around.”

“Maybe it’s time for me to get a ‘real job.”

After working with real estate agents for the past 10 years to help them to double and triple their incomes, I have found an easy technique to intervene and create a positive mindset.

The next time you notice any negative self talk, just say STOP! Then take a breath and put in some positive new thoughts. Here are some examples of positive thoughts I have helped my clients create:

“I have what it takes to succeed in any market.”

“There’s more than enough to go around.”

“The bottom line is — no matter what, people will always need to buy and sell houses.”

“I do work I love and I’m richly rewarded.”

What does this do? This creates a positive, affirming mindset so that instead of asking the question, “Can I do this?” you ask, “How can I do this?”

Tip 5: Find and educate buyers

With an abundance of homes that need to be sold, and interest rates still low, what a wonderful time for buyers to get a great deal.

Your job is to find them, and educate them on this rare opportunity. Use all your prospecting methods, but direct yourself to reaching the buyers. When you do reach them (or they reach you), only give energy to the ones who are highly motivated and have to move. Be sure to have a buyer’s agreement with you, so you’ll be compensated for your hard work.

Tip 6: Be clear on what makes you unique

As you begin to market yourself to buyers, be sure to present reasons to them as to why they should work with you instead of another real estate agent.

When I present this idea to my clients, they often go blank. Does this ever happen to you? If so, then with the help of a mentor or a coach, have someone help you discover your strengths.

For example, one of my clients did not realize how much she had going for her. She was a great negotiator, very attentive to details and at the same time was very personable. She would bend over backwards to be sure that her clients felt comfortable. When she realized her uniqueness, her business grew, as she realized how much she had to give.

Tip 7: Use the Law of Attraction to attract your ideal clients

The best way for your business to grow and your income to triple is to be attracting your ideal clients. Your ideal clients will be pleasurable to work with, they will appreciate your service and will demonstrate that to you with a full commission, and they will refer people to you.

The Law of Attraction would say: visualize clients you want to work with, see yourself working with them now, and feel what it feels like to have an abundance of ideal clients. If it gives you joy to serve them, then radiate that joy and watch how it magnetizes those ideal clients to you. This is the difference between having work you tolerate and work that you love.

Follow these tips, and you’ll be thriving in any market.

by Dr. Maya Bailey
http://www.realtytimes.com/

Market Conditions Summary for Routt County, Colorado

Thursday, January 31st, 2008

National Summary (U.S.)
Existing-home sales are projected to trend up in 2008, with pending home sales showing a slight near-term rise, according to the latest forecast by the National Association of REALTORS®. However, a recovery for new-home sales is unlikely before 2009.

Lawrence Yun, NAR chief economist, said the worst part of the credit crunch has already worked its way through the data. “The unusual mortgage disruptions that peaked in August were clearly seen in lower home sales that were finalized in September and October, so the market was underperforming,” he said. “Now that mortgage conditions have improved, some postponed activity should turn up in existing-home sales over the next couple of months, and I expect sales at fairly stable to slightly higher levels.”

The Pending Home Sales Index,* a forward-looking indicator based on contracts signed in October, increased 0.6 percent to an index of 87.2 from an upwardly revised reading of 86.7 in September. It was the second consecutive monthly gain, but remained 18.4 percent below the October 2006 index of 106.8. “The broad trend over the coming year will be a gradual rise in existing-home sales, but because sales are exceptionally low in the final months of 2007, total sales for 2008 will be only modestly higher than 2007,” Yun said.

The PHSI in the Northeast jumped 16.0 percent in October to 80.6 but is 11.1 percent below a year ago. In the West, the index rose 8.4 percent to 87.3 but is 16.9 percent lower than October 2006. The index in the Midwest slipped 1.4 percent in October to 85.5 and is 11.7 percent below a year ago. In the South, the index dropped 7.8 percent in October to 91.6 and is 25.3 percent below October 2006.

“The improvement in the Northeast reaffirms a trend apparent for some months now that shows signs of recovery, noteworthy because that was the first region to slump, and the gain in the West indicates some easing of interest rates for jumbo loans,” Yun said. “Lawmakers need to understand that raising the loan limits on FHA and GSE-backed conventional loans will markedly improve mortgage availability.”

Existing-home sales are likely to total 5.67 million this year, the fifth highest on record, rising to 5.70 million in 2008, in contrast with 6.48 million in 2006. Existing-home prices should be down 1.9 percent to a median of $217,600 for all of 2007, and then rise 0.3 percent to $218,300 in 2008.

“Home price growth in the vast affordable midsection of America will help raise the national median existing-home price slightly in 2008. I then expect price appreciation to return to more normal patterns in 2009, perhaps rising one or two percentage points above the rate of inflation,” Yun said.

“Even with a modest decline in the national aggregate price this year, it’s important to keep in mind that nearly two-thirds of the metro areas in the U.S. are showing price increases,” he said. “The apparent disparity results from fewer sales in high-cost markets, so a change in the mix of sales is dragging down the national median home price.”

Areas showing healthy price gains include disparate markets such as Gary-Hammond, Ind.; Binghamton, N.Y.; Corpus Christi, Texas; and Spokane, Wash. “We can’t emphasis enough how much local conditions vary, even within a given area, so it’s important for consumers to make decisions based on local market conditions.”

New-home sales are forecast at 788,000 this year and 693,000 in 2008, down from 1.05 million 2006; no sustained improvement is seen for new homes until 2009. Because builders have correctly adjusted production, housing starts, including multifamily units, will probably total 1.36 million this year and 1.16 million in 2008, down from 1.80 million last year. The median new-home price is projected to drop 3.0 percent to $239,100 for 2007, and then decline another 0.2 percent to $236,600 in 2008.

The 30-year fixed-rate mortgage is estimated to rise slowly to the 6.4 percent range by the end of 2008, with additional cuts in the Fed funds rate lowering short-term interest rates.

Growth in the U.S. gross domestic product (GDP) should be 2.1 percent in 2007, down from a 2.9 percent growth rate last year; GDP growth is forecast to improve to 2.4 percent in 2008.

The unemployment rate is likely to average 4.6 percent for 2007, unchanged from last year, but rise to 5.0 percent in 2008. Inflation, as measured by the Consumer Price Index, will probably be 2.8 percent this year and 2.7 percent in 2008, down from 3.2 percent in 2006. Inflation-adjusted disposable personal income is estimated to grow 3.1 percent this year, the same as in 2006, and then grow 2.2 percent next year.

# # #

*The Pending Home Sales Index is a leading indicator for the housing sector, based on pending sales of existing homes. A sale is listed as pending when the contract has been signed but the transaction has not closed, though the sale usually is finalized within one or two months of signing.

The index is based on a large national sample, typically representing about 20 percent of transactions for existing-home sales. In developing the model for the index, it was demonstrated that the level of monthly sales-contract activity from 2001 through 2004 parallels the level of closed existing-home sales in the following two months. There is a closer relationship between annual index changes (from the same month a year earlier) and year-ago changes in sales performance than with month-to-month comparisons.

An index of 100 is equal to the average level of contract activity during 2001, which was the first year to be examined as well as the first of five consecutive record years for existing-home sales.

Existing-home sales for November will be released December 31; the next Forecast / Pending Home Sales Index will be released January 8.

http://realtytimes.com/rtmcrloc/Colorado~Routt_County

Housing prices to free fall in 2008

Wednesday, January 30th, 2008

According to a Merrill Lynch report, home prices will drop 15 percent this year, and declines will continue in 2009.

NEW YORK (CNNMoney.com) — The worst housing financial crisis in decades is only going to get worse, a Merrill Lynch report said Wednesday.The investment bank forecasted a 15 percent drop in housing prices in 2008 and a further 10 percent drop in 2009, with even more depreciation likely in 2010.

By contrast, the National Association of Realtors (NAR) expects housing prices to remain flat in 2008. NAR did cut its home price estimate for the current quarter, however, to a 5.3 percent year-over-year decline, which represents the steepest drop in that price measure on record. But NAR sees an uptick in home prices in the last two quarters of 2008.

“Merrill Lynch’s figures are way too pessimistic, and they are unprecedented,” Lawrence Yun, the National Association of Realtors chief economist told CNNMoney.com. “There is so much variation in local housing markets, and we see stable price conditions for 2008.”

The current housing crisis and the depreciation in home prices have pummeled the economy, with businesses and consumers cutting back on spending, raising the specter of a recession. “Lower sales and higher inventory for sales are lowering the velocity of transactions,” said Fritz Siebel, Director of US Property Derivatives for Tradition Financial Services. “That cannot be a sign of good health for the economy.”

But for those who think that the worst is over, Merrill Lynch said that housing prices still remain comparatively high. The brokerage believes that home prices are still far above historical norms when compared to other measures such as rent or GDP. “By our calculations, it will take about a 20 to 30 percent decline in home prices to correct this imbalance,” said the report.

Merrill Lynch believes that housing starts will most likely slide another 30 percent by the end of 2008 – a historic low.

The report says that the inventory situation only continues to worsen, as homebuilders are now looking at more than a nine months’ supply. “The current supply/demand environment does not favor a swift recovery in the housing market, in our view,” according to the report.

Yun agrees that the reduction in housing starts will not bode well for the economy, especially in the homebuilding industry, but he believes that the reduction will soothe the housing market by slowing the glut in inventory. “The reduction in housing starts is not stabilizing the economy, but it will stabilize the market,” said Yun.

By David Goldman, CNNMoney.com staff writer January 23 2008: 5:24 PM EST

New mortgage deals: ‘Offset’ loans

Wednesday, January 30th, 2008

Offset mortgages reduce a borrower’s loan balance with a linked savings account.

 (Money Magazine) — Question: I’ve heard that American lenders are now offering something called an offset mortgage, which is popular in the U.K. Do you think this is a good deal? – Jeffrey S. Kallas, Columbus, Ohio

Answer: It depends. Here’s how it works in Britain. You get a mortgage linked to a non-interest-bearing savings account whose deposits “offset” your loan balance.

So if you owe $200,000 on your home but have $50,000 on deposit, the bank calculates your monthly interest as if you borrowed only $150,000.

The bank gets its back scratched by getting to use your deposit interest-free. You pay off your mortgage faster because more of your monthly payment is applied to principal – and you can get your hands on your savings any old time.

Because this deal would give you an extra weensy tax break under U.S. law, however, no offset mortgages are allowed here.

But two U.S. companies – CMG Financial Services and Macquarie Mortgages USA – have introduced a version that passes muster with the IRS.

You take out an adjustable-rate mortgage and deposit your paycheck into the mortgage account. Doing that gives you an offset on the principal, which lowers your interest.

The arrangement could be useful if you receive big bonuses; you’ll be reducing your interest until you use the money. But here’s the real benefit: If you manage not to spend all your pay, you cut your costs.

Say you save 5 percent of take-home pay of a gross income of $150,000 – about $460 a month. On a $300,000 7 percent mortgage, you’d slash your interest by $197,300 and be paid off in only 18 years – and you’d still have the money you saved.

But if you spend more than you put in, the difference adds to your loan balance.

By Carolyn Bigda, Money Magazine writer-reporter November 29 2007: 4:02 PM EST

Foreclosures up 75% in 2007

Wednesday, January 30th, 2008

Defaults are way up for the year, with once red-hot Sun-Belt markets reporting the worst losses.

NEW YORK (CNNMoney.com) — The number of foreclosures soared in 2007, with 405,000 households losing their home, according to a report released Tuesday. That’s up 51 percent from the 268,532 homes that were repossessed in 2006.

Total foreclosure filings soared 97% in December alone compared with December of 2006, according to RealtyTrac, an online seller of foreclosure properties. For the year, total filings – which include default notices, auction sale notices and bank repossessions – grew 75%.

More than 1 percent of all U.S. households were in some stage of foreclosure during 2007, up from 0.58 percent the year before.

“There are parts of the country where we’re seeing many more bank repossessions,” said Rick Sharga, a spokesman for RealtyTrac. “People are flat out losing their homes.”

In California alone, nearly 66,000 people lost their homes last year. In Michigan, 47,000 families went through foreclosure. Also hard hit was Nevada, where 10,0000 people had their homes repossessed, a per-capita rate more than twice as high as California.

California had a total of 250,000 foreclosure filings, the highest number of of any state. Florida was second with more than 165,000 total filings.

Other hard-hit states include Michigan, which has been battered by job losses in the auto industry and had over 87,000 filings, Ohio, with more than 89,000 filings, and Colorado, with 39,000.

Nevada had 3.376 filings for every 100 households – a foreclosure rate of more than three times the national average, and the highest of any state.

According to Gail Burks, the CEO of the Nevada Fair Housing Center, a community advocacy group that aids home owners facing foreclosure, some communities in Las Vegas, Nevada’s biggest city, have as many as 40 percent of homes in foreclosure.

“It’s having a huge impact,” she said. “Some zip codes here are recording 22 foreclosures a month.”

The rise nationally has confounded some community advocates. “Last December, we thought the national numbers were bad, and now they’re up almost 100 percent,” said John Taylor, CEO of the National Community Reinvestment Coalition. “It just shows we need a comprehensive approach to solve the problem.”

The increase in foreclosures has come about despite very low interest rates, as well as government, private enterprise and community advocate efforts to forestall the worst of the problems.

That’s because sales are very slow in many housing markets and prices are down, leaving many troubled borrowers unable to sell in order to repay their mortgage debts.

Still, some states have avoided problems. Maine had just 286 properties with foreclosure filings on their records, Vermont had 29 and South Dakota just 24. 

By Les Christie, CNNMoney.com staff writer January 29 2008: 10:41 AM EST

And the heavens opened…

Tuesday, January 22nd, 2008

As I sit here and stare out my window at the ever falling snow I have to wonder if it will EVER stop. Now, I know that it is almost sacrilege to make that statement as a local of this community but I can’t help but wish for just a little sunshine!!  Don’t get me wrong, I love the snow and I love this time of year. The endless acres of farmland that are soft, white and fluffy really are quite beautiful and let’s not overlook the fun of skiing, sledding, snow shoeing, etc…all I am saying is what happened to the sun?  Remember that winter in the late 90′s where is snowed a few inches EVERY night but cleared up during the day. It was cold mind you but the sun shone every day which made it one of the best winters ever!!!

Anyway, I don’t mean to gripe and I don’t mean to sound ungrateful. This time two months ago I was certainly singing a different tune but in all honesty, we have received 21 feet of snow in the last 8 weeks essentially…holy smokes!!

Real estate: Buy, sell, or hold?

Tuesday, January 22nd, 2008

That’s the question homeowners are asking in the midst of the worst real estate slump in decades. Our exclusive calculations can help you figure out what your house will be worth in coming years.

(Fortune Magazine) — You can’t blame America’s homeowners for feeling hopelessly confused. From suburban porches and city terraces, they’re gawking at a housing world gone mad. Just 18 months ago, folks on a tony Linden Lane or a leafy Boxwood Court were astounded to see the colonial their neighbors bought for $600,000 in 2000 sell for $1.5 million after multiple bids. Now they’re just as bewildered to watch the same model across the street go begging for months at $1.1 million without a single offer.The millions of Americans who believed yesterday’s happy talk about housing are now paying the price, from couples who stretched to buy second homes, to true believers who drove the Florida condo craze, to executives who can’t take that great new job in Charlotte without suffering a huge loss on the house purchased at the bubble’s peak in Sacramento.

Now that the gilded forecasts have proved spectacularly wrong, homeowners don’t know what to think about real estate’s future. The dizzying rise sure didn’t make sense. And the sudden slump doesn’t seem any more logical. How can you make reasonable financial plans for the future if you have no idea what your house is worth?

Take a deep breath. We can’t tell you what your house would fetch tomorrow. But we can help you through the fog of whipsawing prices and vacillating views to develop a clear picture of what your house will most likely be worth in five years or so. Over long periods housing, like stocks and bonds, follows a set of economic fundamentals. No matter how far prices get unhinged in a speculative craze – and we’ve just witnessed a blowout – those basic forces eventually regain their grip.

25 real estate markets poised to fallMany factors determine the value of a house. A family would consider the quality of local schools, the number of bedrooms, the size of the yard. Economists assessing a region look at interest rates, employment, and population growth. But over time the most reliable guide to home values is rents.

In most markets people won’t lay out much more in monthly costs to own a house or condo than they would to rent a similar property unless they expect a huge profit when they sell. Indeed, speculators chasing quick profits did a lot to inflate the recent bubble.

But once the fervor fades, prices must fall to restore their normal, long-term relationship with rents. Rents exercise a kind of inevitable gravitational pull on prices. The ratio of prices to rents “behaves much like price/earnings ratios for stocks,” says Yale economist Robert Shiller. “Like P/Es, price-to-rent ratios are mean-reverting.” In other words, while prices soar from time to time, sending the ratio to exceptional heights, sooner or later the relationship is bound to return to its historical average.

So what are rents saying about home values today? To answer that question, Fortune worked with Moody’s Economy.com to estimate adjustments needed to get prices and rents back in balance. We’ll go into detail below, but the headline is gloomy: According to our calculations, prices in most markets will fall by double digits over the next five years.

Here’s how we reached that disturbing conclusion. We started with the median price of existing homes in 54 metropolitan areas, using numbers from the National Association of Realtors. We then compared those prices with the annual rent on similar properties – houses, condos, and apartments with the same number of square feet as the median-priced house in each market – using figures prepared by Property & Portfolio Research, a commercial real estate research firm. That gave us a price/rent ratio for each area. Economy.com then compared the current P/R ratio with its average over the past 15 years and calculated how much it would have to decline to return to its historical norm. The average drop for all the markets we surveyed is 28%.

But that’s not the whole story. The adjustment doesn’t come exclusively from a fall in prices – rising rents also help close the gap. To complete the picture, Economy.com assembled a forecast of rental growth in each market; the average rise in our 54 markets is a total of 12% over the next five years. So to reach the average correction of 28%, prices need to drop only about 16%.

Of course, that’s still a big bite. And in many areas the outlook is far worse. In the major Florida cities, Orlando, Miami, and Tampa, prices need to fall 28% to 34%. It’s a similar story in inland California markets such as Sacramento (-26%) and the East Bay (-31%). In East Bay boom towns like Walnut Creek, a four-bedroom house that might have fetched $1.56 million in the spring may go for less than $1.1 million in five years.

In a handful of cities, our formula suggests that prices will actually rise. Home values should increase slightly in Dallas, Indianapolis, Cleveland, and a few other locales the bubble missed. In Detroit houses are so cheap – the median is around $100,000 – that even a shift in the economy from disastrous to mediocre is all that’s needed to lift both rents and prices.

You can see the results for 54 areas around the country in this table. We also show the impact of the projected adjustment on a typical high-end house – one that sells for double the local median price – and indicate what that price will likely be five years from now.

We specify how much of the adjustment in each area will come from rent increases, and how much from price declines. Our forecast assumes moderate economic growth and job creation, and fairly stable interest rates. An unexpected boom or severe recession, of course, would change the picture.

One more note about our methodology. The home prices we used are taken from June data. At that point prices in many areas had already declined from their peaks. Since then, of course, we’ve had the subprime crisis and credit crunch, which have put further pressure on prices. So in many cities and towns, they have already started on the painful path back to rational levels.

To understand why the big price declines are inevitable, it’s important to appreciate the giant chasm that opened between prices and rents, and how fast it happened. All through the 1990s the multiple of prices to rents nationwide remained between 14 and 15.

Then prices exploded for reasons that are now highly familiar. The most important was easy money. The 40-year-low interest rates that prevailed from 2003 to 2005, especially the irresistible teaser rates on adjustable loans, brought a flood of investors into the market. Lax lending standards allowed subprime borrowers, people with poor credit histories and erratic employment records, to suddenly afford to buy houses, further stoking demand.

By 2005 the Fed was aggressively raising rates to slake the coals. But the banks and Wall Street kept the party raging until late 2006 by concocting exotic mortgages that held down monthly payments for the first year or two and enabled buyers to keep paying outrageous prices. Then rising defaults forced lenders to scale back on loans to the high-risk borrowers driving the market. In July the subprime meltdown dealt the market a stiff blow by erasing the bargain rates that started the entire boom.

While prices rocketed, rents barely budged. From 2000 to 2006 they rose a total of about 10%, not even keeping pace with inflation. For a while, part – but only part – of the rise in prices relative to rents made sense. The drop in rates genuinely made houses far more affordable for millions of buyers. Between 2000 and early 2005 average mortgage rates, adjusted for inflation, declined from 5.5% to less than 4%.

But the tailwind from low rates is now over. The turning point came with the credit crunch this summer, when rates on jumbo loans jumped almost one percentage point. Today average real rates for all mortgages, fixed and adjustable, stand at 4.7% (adjusted for inflation), which is roughly in line with the long-term average. “For a time, higher than normal ratios of prices to rents were justified because of low real mortgage rates,” says Mark Zandi, chief economist at Moody’s Economy.com. “Today that justification is gone.”

The cheap and easy money is gone, but the inflated prices it created are still here. No other factor was as important in driving the price-to-rent ratio to its current, unsustainable heights. From 2000 to 2007 the nationwide P/R jumped from 15 to 24, an increase of 60%. The figure went from 12 to 21 in Tampa, 11 to 26 in Washington, D.C., and 28 to 51 in California’s East Bay, an area that includes Oakland and the area east of the city.

Naturally, every market is subject to different dynamics, governed by factors as diverse as local restrictions on building, job growth, and cultural pedigree. But in general cities fall into one of two broad categories when it comes to housing. The first we’ll call the “classics,” the urban centers that economist Christopher Mayer of Columbia lauds as “superstar cities.” They’re marquee names like New York, San Francisco, Los Angeles, and Chicago. To be sure, their housing prices have risen sharply. But they’ve benefited from excellent rental growth in the past, and the trend will continue, buoyed by their cultural cachet, job creation, and appeal to overseas buyers. As a result, steadily advancing rents will mitigate the price declines needed to make housing broadly attractive once again – keeping in mind that people are willing to devote a lot more of their income to shelter in New York City than in Pittsburgh or Cincinnati.

In these classic cities prices will still fall. But in most cases the drops will be relatively modest, a projected 14% in New York, 10% in San Francisco, 5% in Boston, and 4% in Chicago. The decline will also be slow and orderly, chiefly because it’s extremely difficult to build new housing in these areas. Sellers will lower prices only grudgingly, keeping the supply of bargains to a minimum.

Manhattan, for example, largely escaped the invasion of speculators. No less than three-quarters of its owner-occupied housing stock consists of cooperative apartments governed by strict boards that ban investors. Nor can buyers choose from a vast array of fresh construction. About 4,000 newly built co-ops and condos have been hitting the Big Apple market annually, says Jonathan Miller of research firm Radar Logic. By contrast, more than 60,000 new homes and condos swamped the Phoenix area last year, according to RL Brown Housing Reports.

See price trends in 54 major metropolitan areasThree other classic cities won’t fare nearly so well. In Washington, Los Angeles, and Miami prices rose far more than in San Francisco or Chicago, making housing unaffordable for a vast coterie of potential buyers. In Los Angeles it costs less than half as much to rent a house or condo than to own one, according to a study by real estate analyst Lou Taylor of Deutsche Bank. Annual housing expenses, after factoring in all tax savings, now absorb 34% of the average family’s income in Los Angeles, twice the figure in 2000.

Miami is notorious for its skyline of unsold condos. What’s less appreciated is that a large number of them – 60,000 units either completed or under construction in the Miami area – will be transformed into rental units. “That will prove a big drag in rental growth in the future,” says Lewis Goodkin, an analyst who works with developers and lenders. Result: Price declines will bear the brunt of the correction in Miami.

Along with the classics, there is a second group of cities that we’ll call the “boom towns.” Among them are well-known disaster areas such as Las Vegas and Phoenix, and inland portions of California, notably the East Bay, the Sacramento region, and the Inland Empire, the sprawling suburbs east of Los Angeles, as well as Florida cities like Orlando and Tampa.

The overbuilt zone is characterized by rapid population growth, mile upon mile of new subdivisions and communities, and ample land for expansion. In the past the common wisdom held that despite all the open land, California was practically immune to overbuilding. The idea was that it was far too expensive and time consuming to transform vast swaths of raw acreage into building lots. The lesson of the bubble is that when prices climb high enough, builders – if it’s humanly possible – will find a way to flood the market with new homes until the glut proves its own undoing.

It’s in the boom towns that the correction will be both fastest and deepest. One reason is that the Southwest and California, along with Florida, posted the steepest rises in price. At the peak almost 40% of the buyers in places such as Sacramento, the East Bay, and Phoenix were either investors or families armed with subprime mortgages. “When the investors disappeared, so did about 20% of the demand in California and other hot markets,” says Robert Toll, CEO of homebuilder Toll Brothers (Charts, Fortune 500).

Now investors are throwing their unoccupied homes and condos on the market. To make matters worse, developers kept putting up houses at a breakneck pace well into 2006. “We were all building to investor demand that had disappeared,” admits Toll. As a result the housing industry faces an enormous overhang of unsold, unoccupied homes – a total of 2.6 million nationwide. In a normal market the number would be about 1.6 million, and most of those would be homes that the owners recently left because of moves for a new job or retirement.

And they would be expected to sell quickly without deep price cuts. Today, though, many of the new vacant homes for sale are in the hands of builders, older homes that speculators are trying to dump, and foreclosed properties that banks are desperate to shed.

In California builders alone have 40,000 vacant houses and condos for sale. “We’ve never seen an inventory overhang that big in California,” says Mike Castleman, CEO of Metro-study, a firm that monitors builders’ projects nationwide. “The builders are paying full freight on those houses in interest costs to the bank and taxes. They’ve got to move that inventory for whatever price they get.”

In San Bernardino County, about 60 miles east of Los Angeles in the Inland Empire, Kent Phillips, president of Storm Western Development, is selling houses for $330,000 that last year went for $400,000. “It’s dreadful,” says Phillips. “Last year we were selling four houses a month. Now it’s one a month. The end came just like turning off a water spigot.” Despite the steep discounts, Phillips is still holding six houses that haven’t sold in a 16-home development he completed in January.

But Phillips sees an opening to revive the stricken business: plunging construction costs. He says that prices of finished lots, equipped with roads and utilities, have fallen from around $135,000 to $75,000. The cost of construction has gone down around 35%, from $85 to $54 per square foot. “Developers can now sell their houses for at least 20% less than a year ago and still make decent margins,” says Phillips.

It’s a similar story in California’s Central Valley. Paul Roman, vice president of operations for the Empire Cos., a land development and construction firm, is building a new community in the rural town of Tehachapi. His edge: prices ranging from $230,000 to $280,000 for three-bedroom stucco homes, between $80,000 and $100,000 lower than the prices for similar houses at the peak. “The play is making the project affordable,” says Roman. “A year ago, if you asked about cost, the subcontractors would hang up on you. Now they’re willing to do the job at cost just to keep their employees busy.”

The combination of steep discounts to move inventory and a stream of new communities built at a much lower cost will keep prices far below their peak levels in the boom towns. And they’ll keep falling until builders work off the massive inventories.

The tumbling prices of new homes, in turn, will put enormous pressure on the far bigger existing-home market, already under stress from two desperate groups of sellers, investors and banks. Hence, the adjustment needed to bring the ratio of prices to rents into alignment will happen far faster than in most housing downturns. “In the most vulnerable places in California and Florida, it’s highly possible that most of the correction will happen by the end of 2008,” says Zandi.

There’s one more factor that will prevent housing prices from recovering as quickly as they might have: the gargantuan rise in property taxes. In many affluent urban and suburban markets, property taxes have doubled since 2000. That’s because they’re based largely on the assessed value of homes for tax purposes, and those assessments are based on market value.

As housing prices doubled in places like Westchester County, N.Y., and Fairfax County, Va., property taxes soared. “My taxes went from around $2,800 a year to $5,600,” says John Irons, a Fairfax resident who works as a commercial real estate broker at Long & Foster Realtors. “If you raise taxes on a commercial building, its value falls. The same is true for housing.”

In California tax increases are capped until an owner sells the house. Then the new buyer is faced with a whopping bill. “Taxes on a $1.8 million house in my neighborhood are $23,000,” says Phillips, “and that isn’t even a fancy house.” Nationwide the numbers are big.

Property taxes on houses and condos total roughly $200 billion a year – about half as much as mortgage interest payments – and they have been rising by 8% a year, more than double the rate of inflation. It’s a good bet property taxes won’t go up nearly as fast in the future. But they’re unlikely to go down either. So homeowners face a burden they didn’t have when the boom started. And one that won’t end when it goes away.

Reporter associates Doris Burke, Telis Demos, Julie Schlosser, Christopher Tkaczyk and Jia Lynn Yang contributed to this article. Top of page

By Shawn Tully, Fortune editor-at-large November 7 2007: 11:47 AM EST http://money.cnn.com/2007/11/06/real_estate/home_prices.fortune/index.htm

Why the Countrywide deal makes sense

Tuesday, January 22nd, 2008

Whether Wall Street likes it or not, Bank of America’s Ken Lewis is getting a good deal, according to Shawn Tully’s number-crunching.

 (Fortune) — Bank of America’s $4 billion deal to rescue Countrywide Financial is getting decidedly mixed reviews from Wall Street. Investors fret that CEO Ken Lewis is overpaying for a ruined franchise to save face, following his ill-timed $2 billion investment in Countrywide late last year.

The markets are hardly cheering: B of A’s stock has dropped as much as 2% today to $38.40, its price in early 2002. But the best guide to gauging the probable success or failure of this deal is studying the numbers: they show that, barring absolutely disastrous writedowns, this deal will prove a winner.

Before we get to the all-important math, let’s examine two other important reasons to endorse this deal. The first is Ken Lewis’ consistently underrated record as an acquirer. Investors accused Lewis of overpaying for Fleet BankBoston in 2004, but Lewis recognized what the market didn’t: That Fleet¹s earnings were poised for a sharp rebound following years of huge credit losses. B of A also generated far bigger cost savings than Wall Street, or even the bank itself, anticipated by shuttering inefficient branches and combining computer systems.

Skeptics are leveling the same charges against Lewis in his $21 billion purchase of La Salle, a deal that gives B of A a huge footprint in a market where it was heretofore weak, the Chicago region. But once again, it’s probable that higher-than-anticipated cost savings will save the day. It’s more likely that Lewis is following his usual course of weighing the numbers rather than making an irrational, emotionally charged decision.

A second reason the deal makes sense is the branding issue. To be sure, Countrywide (CFC, Fortune 500) established a powerful brand name in the mortgage boom. But its image is now severely tarnished. The lender is now a poster child for all the excesses of the real estate bubble. Sure, it’s possible that the Countrywide name could be revitalized. But why take that chance? The best way to extract value from buying Countrywide is to keep its powerful origination and servicing franchises, and re-brand its product to erase the unsavory associations that the Countrywide name now raises with America’s borrowers.

Of all the big banks, B of A is in the best position to do that – for a simple reason. It boasts the strongest brand in banking. Its Hispanic customer base, the biggest source of its growth, has great confidence in the Bank of America brand, and B of A has shrewdly targeted its offerings to that market. It’s inevitable that B of A will rebrand Countrywide as Bank of America (BAC, Fortune 500). As a result, what’s now a fallen name will quickly take on new luster.

Now, let’s examine the make-or-break numbers. B of A is paying around $4 billion for a franchise that was worth over $20 billion just a year ago. Sounds like it’s paying a cheap price. But is the price really cheap? The best way to find out is to use the discounted cash flow technique you learn in Econ 101, and that still proves a valuable guide to estimating the future returns on investments.

To play it safe, let’s make some highly negative assumptions. Say that Countrywide takes a $3 billion writedown for 2008, or $2 billion after-tax, and makes no money at all in 2009. Starting in 2010, it returns not to its peak earnings, but to the profits it was generating in the 2003 and 2004 period, around $2 billion a year. Also, let’s say that Countrywide’s profits remain flat from then on, simply increasing with inflation.

Given those assumptions, what’s the present value of Countrywide’s estimated earnings if B of A is to achieve a 10% return, and how does it compare with what Lewis is paying? By my calculations, Countrywide’s earnings stream is worth around $13 billion. B of A is paying $4 billion. Sure looks like a winner.

But let’s say the writedowns are far bigger than anticipated, and that Countrywide faces heftier payoffs on class action suits than Lewis is predicting. Fair enough, but Lewis enjoys just what Warren Buffett calls the most important thing in investing, a big margin for error. Put simply, Countrwide could suffer another $9 billion in after-tax losses, and B of A would still make a 10% return.

B of A could get an additional margin for error by trumping the highly negative assumptions. When you invest at a low price, the bar is set far lower for future performance, so any improvement makes the stock worth far more. For example, it’s highly unlikely that Countrywide’s earnings won’t grow at all once it recovers. Lewis could also gain big economies of scale that could actually boost Countrywide¹s profits above the $2 billion mark, by cutting overhead and combining Countrywide outlets with B of A’s network of over 6000 branches.

The mortgage industry is still a lot like the banking industry was when Lewis was vacuuming up regional banks under Hugh McColl at NationsBank. That fragmentation led to inflated costs, just as it did in banking before the massive consolidation of the last decade and a half. Sure, this deal could still fail. But the numbers sure look good.  

By Shawn Tully, editor at large

http://money.cnn.com/2008/01/11/news/companies/tully_countrywide.fortune/index.htm?postversion=2008011115

Nightly real estate rates barely budge

Monday, January 21st, 2008

  30-year fixed rate at 5.42%; 10-year Treasury yield at 3.63%
Inman News

Long-term mortgage interest rates were flat to slightly lower Friday, and the benchmark 10-year Treasury bond yield inched up to 3.63 percent.

The 30-year fixed-rate average dipped to 5.42 percent, and the 15-year fixed rate stayed at 4.93 percent. The 1-year adjustable rate held at 5.3 percent.

The 30-year Treasury bond yield rose to 4.28 percent.

Rates and bonds are current as of 7:15 p.m. Eastern Standard Time.

Mortgage rate figures are according to Bankrate.com, which publishes nightly averages based on its survey of 4,000 banks in 50 states. Points on these mortgages range from zero to 3.5.

In other economic news, the Dow Jones Industrial Average fell 59.91 points, or 0.49 percent, finishing at 12,099.3. The Nasdaq lost 6.88 points, or 0.29 percent, closing at 2,340.02.

Stock figures are current as of 7:30 p.m. Eastern Standard Time.

Wild, Wild, West: Silicon Valley Buyers Beginning To Strike Gold

Monday, January 21st, 2008

There’s a growing pot of gold in Silicon Valley’s housing market, a region that could very well become one of the nation’s first major metropolitan areas to take some of the rust out of the housing bust.

Ground zero for high-tech innovation and even higher incomes, Silicon Valley has a growing abundance of homes for sale, sellers in the area are more motivated to sell and mortgage interest rates are cooperating, according to local real estate leaders.

On average, homes in the Silicon Valley area are selling for 98 percent of the asking price.

During boom times, the average selling price was more than 100 percent of the asking price, according to the Bay Area Real Estate Market Newsletter, produced by Richard Calhoun, broker of Creekside Realty in San Jose, CA.

Silicon Valley’s ground zero, California’s Santa Clara County, revealed that December 2007 home sales were more than 40 percent below the number of sales a year earlier, allowing inventories to remain near the record high levels set in October 2007, according to Calhoun.

It’s the volume of homes for sale that is creating price breaks in a growing number of communities, generally represented by the yellow and green areas of softening prices on Trulia.com’s “Heat Map”.

December’s median price for Silicon Valley’s single-family homes, $799,000 was well off the record $880,000 median set in May 2007. Condo prices have likewise seen a down turn, from a record of nearly $550,000 in November to $520,000 in December this year, according to Calhoun’s Bay Area Real Estate Market Newsletter.

Giving buyers more leverage, mortgage interest rates are the lowest they’ve been since September, 2005, according to Freddie Mac.

Silicon Valley buyers with high credit scores, unblemished credit reports, steady employment, low debt-to-income ratios, and ample savings can do even better than average rates, according to David Walsh, president of the Santa Clara County Association of Realtors.

by Broderick Perkins